Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon by Karen Cuthbert

Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2021

Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon

Ang Wolffstrunk ay isang pagkakakilanlang pangkorporasyon na nilikha para sa isang tatak ng fruit schnapps at fruit liqueur na ginawa sa isang pribadong distilerya. Ang graphic reduction at pagiging tumpak ang nagpapakilala sa visual na pagkakakilanlan. Isang pinasimpleng pigura ng lobo ang nagsisilbing design mark ng korporasyong disenyong sistema, at ang estilisadong hugis ng isang patak ang idinagdag sa pigura. Ang isang naililipat na ulo ay nagbibigay ng nakakatawang karakter sa marka at nagpapahintulot ng dinamikong mga layout. Kasama sa sistema ang isang composite mark, mga dokumentong pangnegosyo, mga label ng bote, mga poster, mga postcard, isang brand book at isang maikling animation ng website.

The Recognition

About the A' Design Award na Pilak

Ang Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Wolffstrunk Primary Function: Pagkakakilanlang Pangkorporasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020