Statice Statice Brand Visual Identity Design by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

Statice Statice Brand Visual Identity Design

by Jia Cheng

Client: Statice GmbH

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Statice Statice Brand Visual Identity Design

Ang Statice ay isang kumpanyang nakabase sa Berlin na nag-aalok ng solusyon sa anonymization ng data para sa pagbuo ng mga teknolohiyang sumusunod sa privacy. Sa proyektong ito, ang dynamic na disenyo at matingkad na kulay ay naghatid ng isang kahanga-hangang visual identity system. Ang conversion ng dalawang D(orihinal na data sa synthetic na data) ay bumubuo sa pangalan ng tatak na S, na humahantong sa kapaki-pakinabang at natatanging mga visual na feature. Ang mga kulay na kapansin-pansing hindi lamang mula sa statice(Sea lavenders) ay direktang sumasalamin sa pagkakakilanlan ng tatak at bumubuo ng tiwala, higit pang i-highlight ang imahe ng tatak.

The Recognition

About the A' Design Award na Bronse

Ang Statice Statice Brand Visual Identity Design ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Statice Statice Brand Visual Identity Design ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Statice Statice Brand Visual Identity Design ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.