SciFest Los Angeles Sistema ng Identidad ng Pestibal by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BakalGrapika· 2021
SciFest Los Angeles Sistema ng Identidad ng Pestibal
Client: Art Center College of Design
A' Design Award na Bakal Winner in Grapika Category
Verified Award Winner
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About SciFest Los Angeles Sistema ng Identidad ng Pestibal
Ang SciFest Los Angeles ay isang sistema ng identidad ng pestibal na nilikha para sa isang hypothetical na walong-araw na pelikulang pestibal na nakatuon sa mga science fiction na pelikula. Ang programa ay nagkukurate ng mga klasikong science fiction na pelikula mula 1970 hanggang 2017, na sumasaklaw sa mga sub-genre tulad ng aksyon, animasyon, at misteryo. Ang isang dimensyonal na typeface, na inspirasyon ng mga eksena ng apat na dimensyon, ay nagsisilbing pangunahing visual na wika sa lahat ng aplikasyon. Gumagamit ang mga poster ng augmented reality, kaya't magagawa ng mga manonood na tuklasin ang kanilang lalim. Ginagamit ng interface ng app at website ang kinetic na three-dimensional na graphics.
The Recognition
About the A' Design Award na Bakal
Ang SciFest Los Angeles Sistema ng Identidad ng Pestibal ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang SciFest Los Angeles Sistema ng Identidad ng Pestibal ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang SciFest Los Angeles Sistema ng Identidad ng Pestibal ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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