Pilak Grapika · 2021
Branding Accademia of Perugia Ang Sistema Ng Tatak At Kampanya
by Paul Robb
- A' Design Award na Pilak 2021 in Grapika
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Ang Sistema Ng Tatak At Kampanya
Ang Accademia of Perugia, ay nangangailangan ng isang bagong visual na pagkakakilanlan upang ipakita ang pagnanais ng institusyon na mabilis na lumipat sa hinaharap. Nakipagtulungan ang S&P sa mga kawani at estudyante ng ABA upang isangkot ang iba't ibang departamento at aspeto ng Academy. Mga Designer' Ang hamon ay lumikha ng isang pinag-isang kinetic na pagkakakilanlan ng tatak at arkitektura na nagbigay din ng sariling katangian sa iisang kurso. Gumawa sila ng isang masigla, matatag, at positibong sistema ng pagkakakilanlan na gumagana sa iba't ibang sining na umiiwas sa mga tipikal na clichés at convention.
About the A' Design Award na Pilak
Ang Branding Accademia of Perugia Ang Sistema Ng Tatak At Kampanya ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Branding Accademia of Perugia Ang Sistema Ng Tatak At Kampanya ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Branding Accademia of Perugia Ang Sistema Ng Tatak At Kampanya ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
