La Pause Parisienne Visual Identity by Fanny De Bray

La Pause Parisienne Visual Identity by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2021

La Pause Parisienne Visual Identity

by Fanny De Bray

Client: Made for you

A' Design Award na Bakal Winner in Grapika Category

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Colors

The Design

About La Pause Parisienne Visual Identity

Ang La Pause Parisienne ay isang visual identity na ginawa para sa isang lumulutang na event space sa Paris. Ang mga letra ng pangalan ay hinubog bilang mga dahon ng puno, at ang isang serif typography na may kurbadong hugis-dahon ay nagbibigay ng eleganteng at magiliw na karakter. Ang letrang U ay binabasa bilang isang pause symbol at bilang isang bakanteng espasyo sa loob ng salita, na binibigyang-balangkas ng isang korona ng mga dahon. Ang mga larawan ng kaluntian at halaman ay pumapalibot sa logo upang palakasin ang presensya ng kalikasan. Ang identity ay tumutugma sa palamuting pampalamuti na bulaklak ng na-renovate na 460 metro kwadrado na venue, na nagho-host ng mga pagpupulong at kaganapan sa araw at gabi.

The Recognition

About the A' Design Award na Bakal

Ang La Pause Parisienne Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang La Pause Parisienne Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang La Pause Parisienne Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
Dimensions & Packaging: Menu: 210 mm x 297 mm
Tags: nature, leaves, pause, restaurant, graphic design
Production Technology: Menu
Design Challenge: The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
Research: It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
Inspiration: The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
Project Duration: The project started in April 2019 and finished in June 2019.
Operation Flow: It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Image Credits: Illustrator: Anna Cesa