Ginto Grapika · 2021
Muse Ang Konseptong Eksibisyon
- A' Design Award na Ginto 2021 in Grapika
- CLIENT: Michelle Kason
- Estimated Number of Design Views: 61,168
- Verification code 9AF1A31CF8 · Verify this award
Colors
About Muse Ang Konseptong Eksibisyon
Ang Muse ay isang pang-eksperimentong proyekto sa disenyo na nag-aaral sa musikal na persepsyon ng tao sa pamamagitan ng tatlong mga karanasan sa pag-install na nagbibigay ng iba't ibang paraan upang maranasan ang musika. Ang una ay puro kahindik-hindik gamit ang thermo-active na materyal, at ang pangalawa ay nagpapakita ng decoded perception ng musical spatiality. Ang huli ay isang pagsasalin sa pagitan ng notasyon ng musika at mga visual na anyo. Hinihikayat ang mga tao na makipag-ugnayan sa mga installation at tuklasin ang musika nang biswal gamit ang kanilang sariling pang-unawa. Ang pangunahing mensahe ay ang mga taga-disenyo ay dapat magkaroon ng kamalayan sa kung paano nakakaapekto ang pang-unawa sa kanila sa pagsasanay.
About the A' Design Award na Ginto
Ang Muse Ang Konseptong Eksibisyon ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Muse Ang Konseptong Eksibisyon ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Muse Ang Konseptong Eksibisyon ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Press Kit
- Unique Properties
- Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
- Dimensions & Packaging
- The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).
There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand. - Tags
- exhibition, music, perception, visual communication, graphic design, experiement, conceptual
- Production Technology
- Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals. - Design Challenge
- Research part:
With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.
Creative part:
I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected. - Research
- Readings:
Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.
Musical Experiment:
A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to. - Inspiration
- The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
- Project Duration
- The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
- Operation Flow
- We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
- Patents
- Copyrights belong to Michelle Kasom, 2020
- Image Credits
- Michelle Kason