Chinese Zodiac Typography by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2021

Chinese Zodiac Typography

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Chinese Zodiac Typography

Ang Chinese Zodiac typography ay may kasamang 12 character. Daga, Baka, Tigre, Kuneho, Dragon, Ahas, Kabayo, Kambing, Unggoy, Tandang, Aso, Baboy. Pinagsasama nito ang Chinese calligraphy at Chinese traditional watercolor drawing. Sa pag-iisip ng disenyo, sinisira nito ang orihinal na mga porma ng kaligrapya at nagdaragdag ng mga malikhaing guhit dito nang magkakasuwato upang maipakita ang kahulugan ng bawat karakter sa loob mismo nito. Ang mga character na Tsino ay palaging mukhang kumplikadong mga guhit sa mga taong hindi nakakaalam ng Chinese. Ang layunin ng proyektong ito ay gawing maliwanag sa lahat ang mga karakter na Tsino upang maikalat ang kulturang Tsino.

The Recognition

About the A' Design Award na Bakal

Ang Chinese Zodiac Typography ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Chinese Zodiac Typography ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Chinese Zodiac Typography ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao