C-MAX Branding Identity Pagkakakilanlan ng Branding by Fengnan Lin

C-MAX Branding Identity Pagkakakilanlan ng Branding by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

C-MAX Branding Identity Pagkakakilanlan ng Branding

by Fengnan Lin

Client: C-Max

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About C-MAX Branding Identity Pagkakakilanlan ng Branding

Ang C-MAX Branding Identity ay isang visual identity program na ginawa para sa isang kumpanya ng teknolohiya na gumagawa sa cloud computing at big data. Pinagsasama ng logo ang mga letrang CMAX kasama ang mga karaniwang simbolo ng code, kabilang ang angle brackets, isang dash, at isang arrow, na kumakatawan sa kalkulasyon at maayos na paggalaw ng data. Ang itim na kulay ay naghahatid ng katumpakan, samantalang ang makukulay na karagdagang graphics ay nagmumungkahi ng isang maliwanag na mundong binuo gamit ang teknolohiya. Inilapat ang identity sa mga business card, work card, notebook, at canvas bag, gamit ang four-color printing at UV glazing.

The Recognition

About the A' Design Award na Bronse

Ang C-MAX Branding Identity Pagkakakilanlan ng Branding ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang C-MAX Branding Identity Pagkakakilanlan ng Branding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang C-MAX Branding Identity Pagkakakilanlan ng Branding ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.