Lunema Specimen Ang Typeface Book by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
PilakGrapika· 2021
Lunema Specimen Ang Typeface Book
by Paul Robb
Client: Salt & Pepper
A' Design Award na Pilak Winner in Grapika Category
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- Verified Award Winner
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The Design
About Lunema Specimen Ang Typeface Book
Ang Lunema ay isang mataas na inilarawan sa pangkinaugalian kontemporaryong neo-grotesque sans serif typeface na may malakas na geometric contrasts. Isang functional na pamilyang san serif na kayang tiisin ang pagsubok ng panahon, habang nakakaramdam pa rin ng moderno at kakaiba. Ang bawat hugis ng letra ay ginawa nang may mahusay na atensyon sa detalye upang matiyak ang pagiging madaling mabasa sa malaki at maliliit na sukat dahil sa natatanging malalim na mga bitag ng tinta. Lahat ng 10 timbang ay may pinahabang Latin na glyph set na may mga alternatibo at ligature.
The Recognition
About the A' Design Award na Pilak
Ang Lunema Specimen Ang Typeface Book ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Lunema Specimen Ang Typeface Book ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Lunema Specimen Ang Typeface Book ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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