Ang disenyo na Three Emotions Brand Identity ni Tsuyoshi Omori ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2021

Three Emotions Brand Identity

ni Tsuyoshi Omori

Kliyente: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Three Emotions Brand Identity

Ang Three Emotions ay isang brand identity na ginawa para sa isang non-profit organization sa Japan. Nagtatrabaho ang organisasyong ito upang maisama ang mga sanatorium ng sakit na Hansen sa UNESCO World Heritage List. Pinagsasama ng logo ang tatlong pictogram na naghahayag ng paghihirap, kalungkutan, at pag-asa. Ang bibig ng bawat pictogram ay inayos upang bumuo ng hugis ng isang tulay, na maaari ring basahin bilang letrang H. Tumutukoy ang tulay sa isang totoong tulay na itinayo sa isang isla kung saan matatagpuan ang dalawang sanatorium. Ang mga poster na sukat 594 by 841 milimetro ay ipinapakita sa mga nursery school, kindergarten, at ospital.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Three Emotions Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Three Emotions Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Three Emotions Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Mga Sukat at Packaging: Poster: Width 594mm x Height 841mm
Mga Tag: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Teknolohiya sa Produksyon: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Hamon sa Disenyo: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Pananaliksik: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Inspirasyon: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Tagal ng Proyekto: This logo was released in May 2019, updated in April 2020.
Daloy ng Operasyon: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Mga Patent: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Mga Miyembro ng Koponan: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Mga Credit ng Larawan: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.