Save Calendar Ilustrasyon ng Kalendaryo by Mengjia Li

Save Calendar Ilustrasyon ng Kalendaryo by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2021

Save Calendar Ilustrasyon ng Kalendaryo

by Mengjia Li

Client: Northeastern University

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner
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Colors

The Design

About Save Calendar Ilustrasyon ng Kalendaryo

Ang Save Calendar ay isang serye ng mga ilustrasyong nilikha para sa isang kalendaryo na may temang pagtitipid ng pagkain. Ipinapakita ng mga ilustrasyon ang isang bukirin sa apat na panahon ng tagsibol, tag-init, taglagas at taglamig. Nagbabago ang mga kulay sa bawat panahon, kaya madaling makilala ang apat na yugto. Ang isang simetrikong komposisyon na may istilong Tsino ay nagbibigay sa mga imahe ng modernong hitsura. Ang impormasyon ng buwan at panahon ay inilalagay sa itaas ng bawat sheet. Ang mga guhit ay ginawa gamit ang software ng kompyuter at inilimbag sa 800 kada 800 milimetro. Ipinapakita ng serye ang pagsisikap ng mga magsasaka at nagpapaalala sa mga tao na pahalagahan ang pagkain.

The Recognition

About the A' Design Award na Pilak

Ang Save Calendar Ilustrasyon ng Kalendaryo ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Save Calendar Ilustrasyon ng Kalendaryo ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Save Calendar Ilustrasyon ng Kalendaryo ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020