Out Here It's Dew Advertising Campaign by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon Competition Category.
BronsePag-aanunsyo· 2021
Out Here It's Dew Advertising Campaign
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award na Bronse Winner in Pag-aanunsyo Category
Verified Award Winner
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About Out Here It's Dew Advertising Campaign
Ang Out Here It's Dew ay isang advertising campaign na nilikha para sa isang carbonated soft drink brand at naglalayon sa mga outdoor enthusiast sa Midwest ng Estados Unidos. Hinihikayat ng kampanya ang mga tao na tamasahin ang inumin habang nangangaso, nangingisda, namamangka, at nag-hiking. Nagsimula ang kampanya sa isang alok na nagbibigay ng dalawampung dolyares na reimbursement para sa 2020 hunting and fishing permits. Isang photography production ang gumawa ng malaking image library para sa retail point of sale, social media, at out of home advertising. Isang lokasyon ang pinili upang ilarawan ang unang tagsibol, tag-init, at taglagas sa loob ng isang shoot lamang.
The Recognition
About the A' Design Award na Bronse
Ang Out Here It's Dew Advertising Campaign ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Out Here It's Dew Advertising Campaign ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Out Here It's Dew Advertising Campaign ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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