Beat Coffee Disenyo ng Brand Identity by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

Beat Coffee Disenyo ng Brand Identity

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Beat Coffee Disenyo ng Brand Identity

Ang Beat Coffee ay isang disenyo ng brand identity at packaging para sa isang kompanya ng kape. Nagsimula ang rebrand sa pamamagitan ng market insights, pagsusuri sa mga kakumpitensya, at feedback ng mga kustomer, na humubog sa brand strategy at positioning. Ipinahayag ang positioning sa pamamagitan ng linyang Serious Fun Coffee, na nagtatakda ng tono ng boses at nag-uugnay sa saya, musika, at kape. Ginamit ang boses ng may-ari ng kompanya upang buhayin ang brand mark. Ang parehong ideya ay dinala rin sa naka-print na coffee bag, na binubuhay sa pamamagitan ng augmented reality. Ang layunin ay magkaroon ng malinaw, customer-focused, at masayang brand.

The Recognition

About the A' Design Award na Bronse

Ang Beat Coffee Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Beat Coffee Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Beat Coffee Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey