Rename Disenyo ng Eksibisyon by Xue Jiang

Rename Disenyo ng Eksibisyon by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2021

Rename Disenyo ng Eksibisyon

by Xue Jiang

Client: 869 School of Design

A' Design Award na Bakal Winner in Grapika Category

7,634

Verified Award Winner

Verify Award Status for #119760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rename Disenyo ng Eksibisyon

Ang Rename ay isang disenyo ng eksibisyon na nagtatanong sa ideya ng mga pamantayan at pagsukat. Gumagamit ang eksibisyon ng biswal na wika na hango mula sa mga kagamitang panukat. Pinagsama ang ilustrasyon, collage, at potograpiya, at apat na pangunahing hugis mula sa isang triangle set ang iginuhit at pinagsama-sama upang bumuo ng mga hugis na paru-paro. Isang mahabang rolyo ng papel ang gumagana tulad ng isang measuring tape, kaya't maaaring pumili o gumawa ang mga bisita ng isang bahagi ng collage na tumutugma sa kanilang sariling katangian at dalhin ito pauwi sa isang file bag. Transparent na PVC cloth at rolyo ng papel ang ginamit para sa pagpapakita.

The Recognition

About the A' Design Award na Bakal

Ang Rename Disenyo ng Eksibisyon ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Rename Disenyo ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Rename Disenyo ng Eksibisyon ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Dimensions & Packaging: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tags: Rename, standard, measurement, ruler
Production Technology: Transparent PVC cloth, toilet paper roll paper
Design Challenge: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Research: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Inspiration: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Project Duration: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Operation Flow: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Team Members: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Image Credits: Creator Wu Huizi，in 2021，RENAME