Heheqingtian Pagkakakilanlan ng Tea Brand by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

Heheqingtian Pagkakakilanlan ng Tea Brand

by Zi Huai Shen

Client: Heheqingtian

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian Pagkakakilanlan ng Tea Brand

Ang Heheqingtian ay isang pagkakakilanlan ng tea brand na ginawa para sa isang espasyo ng pamumuhay at karanasang pangkultura ng tsaa, muling isinilang mula sa isang pribadong tahanang estilong Japanese. Nagsisimula ang pagkakakilanlan sa ideya ng pagsasama-sama. Ang hugis ng pinto ng gusali ay pinagsama sa Chinese character na He upang ipahayag ang diwa ng paghahain ng tsaa at ang kahulugan ng pagtitipon at pagpapalawak palabas. Ang disenyong may pagpipigil ay naghahatid ng payapang kapaligiran ng marahang pagtitikim ng tsaa. Ang kahon ng tsaa ay gawa sa kahoy na may tenon at mortise na estruktura na hindi nangangailangan ng pandikit, na sumusuporta sa isang paraang makakalikasan.

The Recognition

About the A' Design Award na Bronse

Ang Heheqingtian Pagkakakilanlan ng Tea Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Heheqingtian Pagkakakilanlan ng Tea Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Heheqingtian Pagkakakilanlan ng Tea Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019