Public Health Beyond Borders Programa ng Visual Identity by Yoske Mitsui

Public Health Beyond Borders Programa ng Visual Identity by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2021

Public Health Beyond Borders Programa ng Visual Identity

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner
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Colors

The Design

About Public Health Beyond Borders Programa ng Visual Identity

Ang Public Health Beyond Borders ay isang visual identity program na ginawa para sa isang grupo ng mga estudyante at faculty na tumutugon sa mga pangangailangan sa kalusugan ng mga katuwang na komunidad. Gumagamit ang marka ng limang kulay. Ang berde at asul ay sumasalamin sa pandaigdigang pananaw, samantalang ang pula, dilaw, at itim ay tumutukoy sa pinagmulan ng founding chapter sa University of Maryland. Ang isang bilog sa gitna ay kumakatawan sa pagkakaisa at pagtutulungan. Ang wordmark ay itinugma sa mga pangunahing typeface ng unibersidad. Ang logo ay simple, nasusukat (scalable), at modular, at gumagana ito sa iisang kulay at sa iba't ibang sukat, maging sa print o digital na media.

The Recognition

About the A' Design Award na Bakal

Ang Public Health Beyond Borders Programa ng Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Public Health Beyond Borders Programa ng Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Public Health Beyond Borders Programa ng Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.