Irrational Slice Impormasyong Bisualisasyon by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Impormasyong Bisualisasyon by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

Irrational Slice Impormasyong Bisualisasyon

by Lu Zhao, Ruhe Zhang and Qi Wang

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Irrational Slice Impormasyong Bisualisasyon

Ang Irrational Slice ay isang proyektong bisualisasyon ng impormasyon na nagpapakita ng datos ng pananaliksik sa tatlong-dimensiyonal na espasyo. Ang datos ay nagmula sa isang eksperimentong kognitibo na naghahambing sa paghuhusga ng tao at makina. Ang tatlong-dimensiyonal na modelo ay binuo batay sa reperensya ng istraktura ng mga neuron ng utak. Ang augmented reality software ay nagpapakita ng modelo kapag na-scan ang isang nakalimbag na poster. Maaaring i-ikot ng mga manonood ang modelo at mag-zoom in o zoom out gamit ang daliri upang basahin ang impormasyon mula sa iba't ibang anggulo. Ang layunin nito ay tuklasin ang mga bagong paraan ng pagmamasid at paghahatid ng impormasyon.

The Recognition

About the A' Design Award na Bronse

Ang Irrational Slice Impormasyong Bisualisasyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Irrational Slice Impormasyong Bisualisasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Irrational Slice Impormasyong Bisualisasyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li