Ge Wu Zhi Heng Seal Script Typography by Lu Zhao and Shankai Gu is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2021
Ge Wu Zhi Heng Seal Script Typography
A' Design Award na Bronse Winner in Grapika Category
Verified Award Winner
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About Ge Wu Zhi Heng Seal Script Typography
Ang Ge Wu Zhi Heng ay isang disenyo ng seal script typography na sumusuri sa balanse sa pagitan ng tao at ng lahat ng bagay. Ang gawa ay nakabatay sa Xiaozhuan, isang maagang anyo ng Chinese seal script na kilala sa taglay nitong konsentrasyon at pagiging tapat sa orihinal na anyo. Ang pamagat ay hango sa Book of Rites, kung saan nangangahulugan ang mga salita na saliksikin at unawain ang lahat ng bagay upang makamit ang isang estado ng balanse. Ikinakabit ng disenyo ang tradisyonal na pilosopiyang Tsino sa modernong disenyo ng seal text. Layunin nitong tanungin kung paano lumilipat ang mga tao mula sa tunay na buhay tungo sa virtual na buhay, at kung paano mapananatili ang balanse.
The Recognition
About the A' Design Award na Bronse
Ang Ge Wu Zhi Heng Seal Script Typography ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Ge Wu Zhi Heng Seal Script Typography ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Ge Wu Zhi Heng Seal Script Typography ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation. Therefore, I want to interpret the balance between all things through the overall design of Xiaozhuan, because Xiaozhuan is the first culture created under the centralization of power in the long river of culture Word itself has a certain degree of concentration and authenticity. It originated from the book of rites, University, which means to explore and understand all things in the world; to balance, to reach; balance, to balance, means to reach a state of balance. Based on the visual culture exploration of modern seal text design, this paper links the elements of Chinese traditional philosophy of all things, and ponders how the relationship between human beings and all things can reach the balance state from the first reality (authenticity) to the second reality (virtuality).
- Inspiration
- Due to the continuous growth of human scientific and technological civilization, human beings can quickly change their roles freely from real life to virtual life. However, there is no basis for thinking about the authenticity of all things in the world in the process of transformation.
- Team Members
- Lu Zhao
Shankai Gu
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