PepsiCo Foundation Sistema ng Pagkakakilanlan by Dennis Furniss

PepsiCo Foundation Sistema ng Pagkakakilanlan by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2021

PepsiCo Foundation Sistema ng Pagkakakilanlan

by Dennis Furniss

Client: PepsiCo International Mexico

A' Design Award na Pilak Winner in Grapika Category

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Colors

The Design

About PepsiCo Foundation Sistema ng Pagkakakilanlan

Ang PepsiCo Foundation ay isang sistema ng pagkakakilanlan na nilikha para sa isang nonprofit na organisasyon na sumusuporta sa mga komunidad sa Mexico at Latin America. Pinapalitan ng disenyo ang pang-korporasyong biswal na wika ng isang mas makatao. Ang mga hugis na arketipal ay kumakatawan sa tatlong pangunahing haligi ng foundation. Sa isang modular na sistema, ang mga hugis na ito ay pinagsasama at pinaparami upang bumuo ng mga pattern at texture. Isang geometric na typeface, isang masiglang paleta ng kulay, isang estilo ng potograpiya at isang estilo ng ilustrasyon ang bumubuo sa pagkakakilanlan. Ang sistema ay inilalapat sa isang digital na brand book at sa mga materyales para sa kaganapan tulad ng mga kamiseta, bag at sombrero.

The Recognition

About the A' Design Award na Pilak

Ang PepsiCo Foundation Sistema ng Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang PepsiCo Foundation Sistema ng Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang PepsiCo Foundation Sistema ng Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM