Xphere Corporate Identity Rebranding ni Yibang Design and Xiner Zheng

Ang disenyo na Xphere Corporate Identity Rebranding ni Yibang Design and Xiner Zheng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2021

Xphere Corporate Identity Rebranding

ni Yibang Design and Xiner Zheng

Kliyente: Yibang

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Xphere Corporate Identity Rebranding

Ang Xphere ay isang disenyo ng corporate identity na nilikha para sa brand na Rongxing. Ang pangalang Xphere ay hango sa Chinese brand name na Rongxing, na nangangahulugang masaganang globo. Pinagsasama ng identity ang kahulugan ng Chinese na pangalan at ng English na pangalan sa iisang biswal na wika. Ang marka ay inspirado sa hugis ng isang bituin, at inilalapat ang magkatugmang hiwa sa parehong English at Chinese logo marks. Ang matapang na mga kulay at malalakas na biswal ay nagbibigay-diin sa high-end na linya ng produkto. Gumagamit ng makapal na matte na papel ang mga naka-print na item, at may embossed na logo ang business card at thank you card.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Xphere Corporate Identity Rebranding ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Xphere Corporate Identity Rebranding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Xphere Corporate Identity Rebranding ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Mga Sukat at Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Mga Tag: Xphere, Visual Identity, Commercial, Branding
Teknolohiya sa Produksyon: Adobe Photoshop, Illustration, and InDesign.
Hamon sa Disenyo: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Pananaliksik: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspirasyon: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Tagal ng Proyekto: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Daloy ng Operasyon: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Mga Miyembro ng Koponan: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Mga Credit ng Larawan: Yibang