Platanus Primary Function: Pagkakakilanlan ng Korporasyon by Pedro Panetto

Platanus Primary Function: Pagkakakilanlan ng Korporasyon by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2021

Platanus Primary Function: Pagkakakilanlan ng Korporasyon

by Pedro Panetto

Client: Pedro Panetto

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Platanus Primary Function: Pagkakakilanlan ng Korporasyon

Ang Platanus ay isang pagkakakilanlan ng korporasyon na nilikha para sa isang opisina ng psychiatry na may makataong pamamaraan sa pangangalagang medikal. Ang pangalan ay tumutukoy sa punong platanus sa isla ng Kos, kung saan itinuro ni Hippocrates ang medisina sa mga unang doktor. Pinagsasama-sama ng simbolo ang isang haliging Griyego, isang istruktura ng puno, mga dahon, mga bunga, mga sanga at isang orasang buhangin, na iginuhit gamit ang isang tuloy-tuloy na linya. Ang tipograpiya ay eksklusibong dinisenyo para sa brand at sinusunod ang mga proporsyon ng simbolo. Kinukumpleto ng mga pattern, grapiks at stationery ang magkakaugnay na wikang biswal.

The Recognition

About the A' Design Award na Pilak

Ang Platanus Primary Function: Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Platanus Primary Function: Pagkakakilanlan ng Korporasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Platanus Primary Function: Pagkakakilanlan ng Korporasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release