Firefly Songling Volunteer Pagkakakilanlan ng Tatak by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2021
Firefly Songling Volunteer Pagkakakilanlan ng Tatak
Client: Firefly Songling Volunteer
A' Design Award na Bronse Winner in Grapika Category
Verified Award Winner
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About Firefly Songling Volunteer Pagkakakilanlan ng Tatak
Ang Firefly Songling Volunteer ay isang pagkakakilanlan ng tatak na nilikha para sa isang boluntaryong organisasyong serbisyo sa Songling Sub-district, Wujiang, Suzhou, Tsina. Ang logo ay batay sa imahe ng isang alitaptap na may nakabukang pakpak, bilang reperensya sa lokal na kapaligirang ekolohiya at sa mga boluntaryong nagbibigay ng liwanag sa pamamagitan ng tahimik na pagsisikap. Ang simple at modernong anyo ay inihanda upang maka-appeal sa mga kabataan. Ang pagkakakilanlan ay inilalapat sa pamamagitan ng propesyonal na pag-print, pagburda, at hot stamping. Binibigyan ng disenyo ang koponan ng boluntaryo ng natatanging imahe sa isang larangan kung saan karamihan sa mga grupo ay gumagamit ng magkatulad na mga simbolo.
The Recognition
About the A' Design Award na Bronse
Ang Firefly Songling Volunteer Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Firefly Songling Volunteer Pagkakakilanlan ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Firefly Songling Volunteer Pagkakakilanlan ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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