Bronse Grapika · 2021

Dodoshine Brand Identity

by Xu Chen and Rong Zhang

A' Design Award na Bronse 2021 in Grapika
CLIENT: Dodoshine
Estimated Number of Design Views: 14,698
Verification code E9BDE4BAA3 · Verify this award

View at A' Design Award Press Release

Colors

About Dodoshine Brand Identity

Ang Dodoshine ay isang brand identity na nilikha para sa isang appliance brand na gumagamit ng ultraviolet sterilization technology. Ang pangalan ay tumutukoy sa kaugalian ng mga Tsino na ilagay sa sikat ng araw ang mga gamit upang mapatay ang bakterya, isang gawaing kaugnay kapwa sa malusog na pamumuhay at sa ultraviolet technology. Ang logotype ay batay sa isang matapang na sans serif typeface, na may karagdagang serif details na karaniwang ginagamit ng mga fashion brand. Ang kombinasyong ito ay nagbibigay sa brand ng maaraw at bahagyang fashionable na imahe. Maaaring i-print ang logotype sa mga produkto at sa marketing material sa pinakamaliit na sukat na 34 by 10 millimeters.

About the A' Design Award na Bronse

Ang Dodoshine Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Dodoshine Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Dodoshine Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Press Kit

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.