Kairi Murakami Muling Disenyo ng Brand Identity by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2021

Kairi Murakami Muling Disenyo ng Brand Identity

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award na Bronse Winner in Grapika Category

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Colors

The Design

About Kairi Murakami Muling Disenyo ng Brand Identity

Ang Kairi Murakami ay isang muling disenyo ng brand identity na ginawa para sa isang hotel sa Iki Island sa Nagasaki, Japan. Ang simbolo ay batay sa kanji na Ichi, na ang hugis ay isang solong pahalang na linya, at lumitaw sa pangalan ng hotel. Ang linya ay nag-aalala rin sa tanawin ng Yunomoto Bay, ang unang tanawin na nakikita ng mga bisita pagdating nila. Ang logo ay binubuo ng mga tuwid na linya at mga bilog, na naghahayag ng isang makapangyarihan at hindi malilimutang tanawin. Ginamit ng mga kulay ang mga gradasyon na nag-aalala sa paglubog ng araw sa gabi. Inilapat ang identity sa mga signage sa bulwagan, business card, at letterhead, na nagtatanghal sa hotel bilang isang pangalawang tahanan.

The Recognition

About the A' Design Award na Bronse

Ang Kairi Murakami Muling Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Kairi Murakami Muling Disenyo ng Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Kairi Murakami Muling Disenyo ng Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi