City Ambassadors School Ang Typographic Brand Identity by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2022

City Ambassadors School Ang Typographic Brand Identity

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About City Ambassadors School Ang Typographic Brand Identity

Ang mga kagiliw-giliw na kwento ay nakatago sa likod ng bawat pagliko ng mga lumang kalye at imposibleng iugnay ang Lungsod sa anumang isang minimal na hanay ng mga nakikilalang simbolo. Habang pinag-aaralan ang lungsod, natutuklasan muli ito ng magiging ambassador, tulad ng pagtuklas ng isang estudyante ng panimulang aklat sa paaralan. Para sa pagbuo ng pagkakakilanlan, isang typographic na solusyon ang napili, batay sa prinsipyo ng typographic eclecticism: ang Old National script, na sinasalitan ng cursive script at nakikilalang mga font ng mga avant-garde artist. Ang scheme ng kulay ay laconic-bright red.

The Recognition

About the A' Design Award na Pilak

Ang City Ambassadors School Ang Typographic Brand Identity ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang City Ambassadors School Ang Typographic Brand Identity ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang City Ambassadors School Ang Typographic Brand Identity ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator