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Tsubasa.Y Integrasyon ng Tatak by Siwei Lai

Tsubasa.Y Integrasyon ng Tatak by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.


PilakGrapika· 2022

Tsubasa.Y Integrasyon ng Tatak

by Siwei Lai

Client: Tsubasa.y

A' Design Award na Pilak Winner in Grapika Category

Colors

The Design

About Tsubasa.Y Integrasyon ng Tatak

Ang Tsubasa.Y ay isang vintage selection shop na sa gitna ng mga bunton ng damit mula sa iba't ibang panahon, naghahanap ng natatanging panlasa ng bawat indibidwal, patuloy na nag-eeksperimento at nagsasanib, na lumilikha ng tinig sa fashion na hindi pa kailanman naranasan ng henerasyon na ito, tulad ng kahulugan ng Tsubasa (pakpak), na pinapalipad ang sinaunang pagkahilig sa pagitan ng iba't ibang damit kasama ang kanilang tekstura at kuwento. Ang proyektong ito ay sumasaklaw sa brand identity, packaging, at print design ng tindahan.

The Recognition

About the A' Design Award na Pilak

Ang Tsubasa.Y Integrasyon ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tsubasa.Y Integrasyon ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tsubasa.Y Integrasyon ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags
Visual Identity, Logo, Branding, graphics, printed matter
Production Technology
Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration
In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration
The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

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