Auspicious Beast Mga Graphic na Pattern by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Mga Graphic na Pattern by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2022

Auspicious Beast Mga Graphic na Pattern

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

Verify Award Status for #128175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auspicious Beast Mga Graphic na Pattern

Ang Auspicious Beast ay isang serye ng mga hand-painted graphic pattern para sa mga consumer product. Ipinapakita ng serye ang apat na mapalad na nilalang mula sa tradisyong Tsino: carp, tagak, leon, at kylin, na kumakatawan sa kapalaran, mahabang buhay, kaligtasan, at swerte. Ang bawat pattern ay pinagsasama ang tradisyonal na mga motif kasama ng makabagong mga elemento. Ang masaganang kulay na hango sa mga dyes ng tradisyonal na pagpipintang Tsino ang humuhubog sa bawat imahe ng hayop. Ang masiglang calligraphy na sinulat gamit ang itim na tinta ay kasama sa mga pattern. Layunin ng serye na muling pukawin ang atensyon sa tradisyonal na kulturang Tsino at magbahagi ng positibong mga hiling.

The Recognition

About the A' Design Award na Bronse

Ang Auspicious Beast Mga Graphic na Pattern ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Auspicious Beast Mga Graphic na Pattern ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Auspicious Beast Mga Graphic na Pattern ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release