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Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System by Updesign

Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.


PilakGrapika· 2022

Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System

by Updesign

Client: Xin’an Sub-district Office

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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The Design

About Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System

Ang impresyonistang istilo ni Henri Rousseau ay mapanlikhang inilapat bilang pangunahing visual na elemento sa proyektong ito. Ang mga wayfinding sign ay idinisenyo bilang mga kawili-wiling impresyonista-ilustrasyon na mga silhouette dito at doon sa parke, na lumilikha ng isang tahimik na eco-friendly na maburol na aura para sa mga bisita. Ang mga iniisip ng artist at ang mga layunin ng proyekto ay dinadala sa taginting ng konsepto ng pagkakasundo sa pagitan ng tao at kalikasan.

The Recognition

About the A' Design Award na Pilak

Ang Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Shenzhen Jiangangshan Hill Park Ang Wayfinding Signage System ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
Dimensions & Packaging
Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
Tags
Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
Production Technology
Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
Design Challenge
The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
Research
It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
Inspiration
The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
Project Duration
April 2020 Bao'an District, Shenzhen, Guangdong, China
Operation Flow
Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
Team Members
Zhang Yi(creative director)
Wen Yuehua(project manager)
Shen Hang(designer)
Image Credits
Updesign

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