OCT Happy Hour Ang Wayfinding Sign by Updesign

OCT Happy Hour Ang Wayfinding Sign by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2022

OCT Happy Hour Ang Wayfinding Sign

by Updesign

Client: OCT Group

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About OCT Happy Hour Ang Wayfinding Sign

Ang wikang arkitektura ng Corbusier ay mahusay na nakuha at ipinahayag sa disenyo ng wayfinding-sign sa proyektong ito. Sa pangkalahatan, ang buong magaspang na matapang na hitsura ay itinampok sa pamamagitan ng pinalaking krudo na mga bahagi ng kongkreto at nakalantad na hindi natapos na mga istruktura at pasilidad; sa detalye, ang mga cool na anino ng mabibigat na metal na materyales ay gumagawa ng masining na 3D visual effect, na nagbibigay ng isang malakas na pakiramdam ng minimalism.

The Recognition

About the A' Design Award na Pilak

Ang OCT Happy Hour Ang Wayfinding Sign ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang OCT Happy Hour Ang Wayfinding Sign ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang OCT Happy Hour Ang Wayfinding Sign ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
Dimensions & Packaging: Overall texture: concrete coating. 1700mmX200mmX680mm
Tags: park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
Production Technology: Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
Design Challenge: The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
Research: It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
Inspiration: The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
Project Duration: September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
Operation Flow: Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
Team Members: Zhang Yi（creative director）
Zhang Shuo（project manager）
Image Credits: Updesign