The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya by Chih-Hsi Chen

The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2022

The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya

by Chih-Hsi Chen

Client: Chih-hsi Chen

A' Design Award na Bakal Winner in Grapika Category

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Colors

The Design

About The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya

Ang The Sound of Poetry ay isang pangunahing tampok na biswal na idinisenyo para sa isang kampanya na may dalawang bahagi: isang teatro ng tula na sumasaliksik sa boses, at isang serye ng workshop tungkol sa science fiction at ang sansinukob. Ang biswal ay hugis mga audio track, tulad ng makikita sa mga screen ng computer. Ang mga natural na elemento tulad ng apoy, dahon, at koral ay binaluktot upang maging hugis-alon, lumilikha ng isang exotic at surreal na epekto. Ang pahalang na ayos ay umaalingawngaw sa paraan ng pagkakahanay ng mga linya ng teksto sa isang tula. Ang nakatiklop na poster ay naka-print sa hibla-hiblang papel, may matte finish sa isang bahagi upang mapanatili ang malalim na itim na background, may pamagat na naka-print sa pilak na tinta.

The Recognition

About the A' Design Award na Bakal

Ang The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang The Sound of Poetry Pangunahing Tampok na Biswal ng Kampanya ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen