Cicada Hui Brand Identity by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2022

Cicada Hui Brand Identity

by Wang Jinhua

A' Design Award na Bakal Winner in Grapika Category

9,745

Verified Award Winner

Verify Award Status for #134386

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cicada Hui Brand Identity

Ang Cicada Hui ay isang brand identity na dinisenyo para sa isang tagapagkaloob ng edukasyon na naglilingkod sa mga batang tatlo hanggang labing-apat na taong gulang. Ang logo ay batay sa pangunahing anyo ng kuliglig, isang insektong tradisyonal na kumakatawan sa pagtitiyaga, mga pangarap, determinasyon, at magandang reputasyon. Ang mga nakabukas na pakpak ng kuliglig ay nagpapahayag ng layuning umabot sa mataas na antas. Ginamit ang dilaw, berde, at asul upang isimbolo ang kabataan at kasiglahan. Ang katugmang signage ay gumagamit ng kahoy bilang pangunahing istruktura nito, na may manipis na aluminum frame at panloob na LED tubes. Maaaring alisin ang base plate para sa madaling pagmementina.

The Recognition

About the A' Design Award na Bakal

Ang Cicada Hui Brand Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Cicada Hui Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Cicada Hui Brand Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality.
Tags: Education, logo, brand design, cicada, education brand
Production Technology: The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
Design Challenge: The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
Inspiration: Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
Project Duration: The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
Team Members: Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan