Ang disenyo na Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand ni Ruis Vargas ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2022

Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand

ni Ruis Vargas

Kliyente: Laika

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand

Ang Dona Vitamina ay isang proyekto ng pagkakakilanlan ng brand na nilikha para sa isang umiiral na brand ng juice. Ipinapakita ng logotype ang isang duling na Victorian na ginang na humihigop ng juice, isang nakakatawang imahe ng isang babaeng nagmamay-ari ng kanyang sarili. Upang palawakin ang ideyang iyon, isang serye ng mga ilustrasyon ng mga babae mula sa iba't ibang lahi ang iginuhit sa istilong stencil at ipinares sa maikli at nakakatuwang mga parirala. Lumalabas ang mga ilustrasyon sa mga menu, packaging, bag, postcard, sticker at isang malaking dingding na gawa sa kamay. Karamihan sa mga naka-print na item ay ginawa sa pamamagitan ng offset printing sa mga kulay na CMYK, at ang mga bag ay ginawa sa pamamagitan ng silkscreen.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Dona Vitamina Pangunahing Tungkulin: Pagkakakilanlan ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Mga Sukat at Packaging: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Mga Tag: Branding, Logotype, Package, label, illustration
Teknolohiya sa Produksyon: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Hamon sa Disenyo: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Pananaliksik: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirasyon: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Tagal ng Proyekto: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Daloy ng Operasyon: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Mga Patent: Laika
Mga Miyembro ng Koponan: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Mga Credit ng Larawan: Photo by: Madelaine Seagram and Laika