Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik by Meng Shenhui

Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2022

Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik

Ang Cloud Mountain Type ay isang typeface na hango sa mga bundok na nababalot ng ulap at ambon ng Zhang Jiajie at sa sinaunang pintura ng tanawin ng Tsina. Pinagsasama ng mga anyo ng titik ang tradisyonal na imahe ng ulap at bundok ng Tsina sa istruktura ng alpabetong Latin. Ang bawat karakter ay iginuhit sa kamay at pagkatapos ay pinino gamit ang digital na software ng imahe, at maaaring gamitin ang typeface sa iba't ibang sukat. Kapag tinitingnan nang napakalapit, nangingibabaw ang mga detalye at nagiging mahirap makilala ang titik, katulad ng hugis ng isang bundok na hindi makikita mula sa tuktok nito.

The Recognition

About the A' Design Award na Pilak

Ang Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Cloud Mountain Type Pangunahing Gawain: Disenyo ng Titik ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui