Crcrta Corporate Identity by Zilong Chen and Chao Yang

Crcrta Corporate Identity by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2022

Crcrta Corporate Identity

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Crcrta Corporate Identity

Ang Crcrta ay isang corporate identity na idinisenyo para sa Chinese Research Centre for Radio and TV Art, isang departamento ng gobyerno. Pinagsasama ng logo ang graphics at teksto. Ginagamit ng color scheme ang tatlong primary colors ng telebisyon, ang pula, berde, at asul. Isang simbolo ng camera ang nabubuo mula sa tatlong geometric na hugis. Ang dalawang rektanggulo ay tumutukoy sa mga filter at papel na ginagamit sa industriya ng radyo at telebisyon. Ang tatsulok naman ay tumutukoy sa isang lens o speaker. Ang mga letrang CRCRTA ay dumadaan sa graphic mula kaliwa patungong kanan upang ipahayag ang ideya ng komunikasyon. Walang nakatakdang sukat ang identity at maaari itong i-scale upang umangkop sa iba't ibang media.

The Recognition

About the A' Design Award na Bronse

Ang Crcrta Corporate Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Crcrta Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Crcrta Corporate Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao