Can You See the Music Ang Dinamikong Pagkakakilanlan by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2022

Can You See the Music Ang Dinamikong Pagkakakilanlan

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner
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Colors

The Design

About Can You See the Music Ang Dinamikong Pagkakakilanlan

Ang gawaing ginawa para sa Franz Liszt Chamber Orchestra ay isang dynamic na pagkakakilanlang brand na hinimok ng musika na naglalayong buhayin ang visual na anyo ng orkestra. Ang mga tagalikha nito ay nag-imbento ng alternatibong musikal na wika, kung saan ang anumang melody ay maaaring makita sa loob ng hanay ng mga alituntuning tinukoy. Ang pagkakakilanlan ay nagbibigay-daan para sa bawat miyembro ng orkestra na bumuo ng kanilang sariling personalized na logo, na nauugnay sa kanilang paboritong piraso ng repertoire. Bukod dito, dahil sa isang custom na binuong application ng disenyo ng logo, kahit na ang madla ay maaaring maging isang aktibong bahagi ng proseso ng pag-renew ng pagkakakilanlan.

The Recognition

About the A' Design Award na Pilak

Ang Can You See the Music Ang Dinamikong Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Can You See the Music Ang Dinamikong Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Can You See the Music Ang Dinamikong Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions