Ang disenyo na BTY Brand Identity Logo at mga Aplikasyon ni Etude Digital ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2022 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2022

BTY Brand Identity Logo at mga Aplikasyon

ni Etude Digital

Kliyente: BTY Group

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa BTY Brand Identity Logo at mga Aplikasyon

Ang BTY Brand Identity ay isang programa ng logo at mga aplikasyon na nilikha para sa BTY Group. Ang logomark ay isang analitikal at matematikal na interpretasyon ng sandaling nakabukas ang layag na gennaker. Tumutukoy rin ang disenyo sa pagbabagong dinulot ng layag na gennaker sa karerahan ng sailboat. Kinakatawan ng marka ang isang hinaharap kung saan pinamumunuan ng tao ang teknolohiya. Mahigit 300 sketch gamit ang lapis ang ginawa bago dumaan sa pagpino sa digital media hanggang sa maabot ang nilalayong heometriya. Itim ang pangunahing kulay, sinusuportahan ng mga makukulay na tono. Ang itim-at-puting anyo nito ay nagpapadali sa pagpaparami sa iba't ibang uri ng materyales.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang BTY Brand Identity Logo at mga Aplikasyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang BTY Brand Identity Logo at mga Aplikasyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang BTY Brand Identity Logo at mga Aplikasyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Mga Sukat at Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Mga Tag: logo, brand identity, logomark, symbol, graphics, layout
Teknolohiya sa Produksyon: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Hamon sa Disenyo: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Pananaliksik: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirasyon: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Tagal ng Proyekto: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Daloy ng Operasyon: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Mga Miyembro ng Koponan: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer