Stadium SC Freiburg Ang Wayfinding System by Thomas Geissert

Stadium SC Freiburg Ang Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2022

Stadium SC Freiburg Ang Wayfinding System

by Thomas Geissert

Client: Teamgeissert

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Stadium SC Freiburg Ang Wayfinding System

Ang layunin ay lumikha ng isang sistema na may sariling pagkakakilanlan at pagka-orihinal na higit pa. Ang istraktura ng bagong stadium ng SC Freiburg ay binubuo ng isang orthogonal basic form at isang orthogonal roof. Ang gabay na prinsipyo ng disenyo ng arkitektura, upang lumikha ng isang istraktura na bumubuo ng pagkakakilanlan, ay dapat na suportahan. Ang bagong wayfinding at orientation system samakatuwid ay nagpapakita ng sarili sa isang malinaw na wika ng anyo. Tinatanggap at ipinapaalam nito ang mga bisita at tagahanga na nasa panlabas na lugar (paradahan, busstop, tram), dinadala sila sa mga pasukan at sa istadyum sa pamamagitan ng promenade patungo sa mga upuan.

The Recognition

About the A' Design Award na Bakal

Ang Stadium SC Freiburg Ang Wayfinding System ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Stadium SC Freiburg Ang Wayfinding System ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Stadium SC Freiburg Ang Wayfinding System ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT