GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal by Alex King

GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal by Alex King is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2022

GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal

by Alex King

Client: Alex King

A' Design Award na Bronse Winner in Grapika Category

12,357

Verified Award Winner

Verify Award Status for #139741

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal

Ang GAAHK Inauguration Ceremony ay isang pangunahing disenyo ng biswal na nilikha para sa ika-dalawampung seremonya ng inagurasyon ng Graphic Arts Association of Hong Kong. Ang biswal ay batay sa paghahalo ng digital na tinta, na inulit nang mahigit isang daang beses upang makamit ang balanseng komposisyon ng positibo at negatibong espasyo. Ang imahen ay tumutukoy sa isang alagad ng sining na naghahalo ng makukulay na kulay para sa gawaing pag-print. Ang disenyo ay iniangkop sa isang digital na backdrop, isang signboard, isang brosyur, isang imbitasyon, isang souvenir, at isang face mask. Gumagamit ang pabalat ng brosyur ng spot ultraviolet coating na may pilak at ginintuang foil, kaya't ang ibabaw nito ay maaaring maramdaman gamit ang kamay.

The Recognition

About the A' Design Award na Bronse

Ang GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang GAAHK Inauguration Ceremony Pangunahing Disenyo ng Biswal ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King