Half Production Ang Pagkakakilanlan Ng Tatak by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.
BronseGrapika· 2022
Half Production Ang Pagkakakilanlan Ng Tatak
Client: Creator Design Studio
A' Design Award na Bronse Winner in Grapika Category
Verified Award Winner
Verify Award Status for #140291The Design
About Half Production Ang Pagkakakilanlan Ng Tatak
Ang Half Production ay isang photography at videography studio. Ang balanse sa pagitan ng liwanag at anino ay isang bagay na lagi nilang hinahanap. Samantala, kasabay din ito ng kanilang pilosopiya sa buhay. Ang paghawak sa balanse sa pagitan ng kalahati at buo ay tulad ng pagiging mapagpakumbaba at pagpapanatili ng pag-aaral, ang balanse sa pagitan ng paggana at pagkamalikhain. Ang logo ay inspirasyon ng pagkilos ng pagbuhos ng tubig. Kapag puno na ang baso, walang puwang para sa pagpapabuti. Ang aksyon ng pagbuhos ng tubig ay tila isang bagay na hinahabol namin. Maging mapagpakumbaba at patuloy na matuto.
The Recognition
About the A' Design Award na Bronse
Ang Half Production Ang Pagkakakilanlan Ng Tatak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Half Production Ang Pagkakakilanlan Ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Half Production Ang Pagkakakilanlan Ng Tatak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.
Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form. - Tags
- Branding, Graphic Design, Visual Identity
- Production Technology
- Visual Identity Design.
- Design Challenge
- The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
- Research
- Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
- Inspiration
- Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.
The logo is inspired by the action of pouring the water. - Project Duration
- The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
- Operation Flow
- Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
- Patents
- Copyrights belong to Creator Design Studio, 2021-2022.
- Team Members
- Chin Hock Cong
- Image Credits
- Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021
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