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Villa Sorra Ang Pagba-Brand by Amr Ibrahim Mousa
Villa Sorra Ang Pagba-Brand by Amr Ibrahim Mousa
Villa Sorra Ang Pagba-Brand by Amr Ibrahim Mousa
Villa Sorra Ang Pagba-Brand by Amr Ibrahim Mousa
Villa Sorra Ang Pagba-Brand by Amr Ibrahim Mousa

Pilak Grapika · 2022

Villa Sorra Ang Pagba-Brand

by Amr Ibrahim Mousa

  • A' Design Award na Pilak 2022 in Grapika
  • CLIENT: Amr Ibrahim Mousa
  • Estimated Number of Design Views: 33,143
  • Verification code 25CB6BFCF0 · Verify this award
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About Villa Sorra Ang Pagba-Brand

Matatagpuan ang Villa Sorra sa gitna ng kanayunan ng Emilia. Napapaligiran ito ng mga daanan ng hamog na sumusugat sa kanilang daanan sa liwanag ng umaga at ang checkerboard na nilikha ng mga magsasaka' mahirap na trabaho. Ito ay isang kaaya-aya at halos enchanted na lugar. Isa itong hiyas na naglalahad ng kuwentong ginawa ng mga kakaibang alamat, protektadong hayop, at ubas na naging kilala sa buong mundo na Made in Italy's excellence: ang Tortellini, ang Balsamic Vinegar, at ang Parmigiano Reggiano cheese.

About the A' Design Award na Pilak

Ang Villa Sorra Ang Pagba-Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Villa Sorra Ang Pagba-Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Villa Sorra Ang Pagba-Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Press Kit

Unique Properties
Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging
Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags
Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology
Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge
The longest part was finding the perfect illustration to represent each department in the Villa.
Research
After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration
The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration
The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow
It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Image Credits
Amr Ibrahim Mousa / MOUSA studio

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