XYG Window Visual Identity ni Xinyue Guo

Ang disenyo na XYG Window Visual Identity ni Xinyue Guo ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2023

XYG Window Visual Identity

ni Xinyue Guo

Kliyente: XYG Studio

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa XYG Window Visual Identity

Ang XYG Window ay isang visual identity na ginawa para sa isang design studio. Pinagsasama ng identity na ito ang tradisyonal na sining ng mga Chinese literati at ang modernong simplicity. Ang pangalan ng nagtatag ng studio ay dinekonstrak sa mga stroke, at muling isinaayos sa istilo ng mga tradisyonal na seal. Inalis ang mga decorative elements, at pinalinis ang anyo gamit ang mga grid at ang Fibonacci spiral. Ang inspirasyon ay hango sa sinaunang Chinese seal script at sa mga bintanang hugis-butas ng mga klasikong hardin ng Suzhou. Sa website, ang positive at negative spaces, na kilala bilang yin at yang, ay gumaganap bilang mga navigation button.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang XYG Window Visual Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang XYG Window Visual Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang XYG Window Visual Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
Mga Sukat at Packaging: N/A
Mga Tag: Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
Teknolohiya sa Produksyon: After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style.
Hamon sa Disenyo: While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity.
Pananaliksik: XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future.
Inspirasyon: This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team.
Tagal ng Proyekto: The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
Daloy ng Operasyon: With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products.
Mga Miyembro ng Koponan: Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan
Mga Credit ng Larawan: Xinyue Guo