Second Hand Life Serye ng Poster by Yilin Wang

Second Hand Life Serye ng Poster by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2023

Second Hand Life Serye ng Poster

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award na Bronse Winner in Grapika Category

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Colors

The Design

About Second Hand Life Serye ng Poster

Ang Second Hand Life ay isang serye ng poster tungkol sa paraan ng pagtanggap ng mga tao ng pira-pirasong impormasyon. Ang serye ay naglalaman ng dalawampung A3 poster, na isinaayos upang bumuo ng isang pangunahing biswal, at kasama ang isang naka-mount at nakatalim na libro. Ang wika ay ginawang biswal na graphics sa pamamagitan ng binary code, kung saan ang mga simbolong isa at zero ay kumakatawan din sa totoo at hindi totoo sa mga lohikal na operasyon. Ang koneksyong ito ay sumasalamin sa kung paano hinuhubog ang paghusga ng impormasyong tinatanggap. Ang mga poster at ang libro ay naghihikayat ng mas malapit na pagtutok sa isang isyung panlipunan, dahil ang pira-pirasong pananaw sa impormasyon ay maaaring humalili sa isang kumpletong pananaw.

The Recognition

About the A' Design Award na Bronse

Ang Second Hand Life Serye ng Poster ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Second Hand Life Serye ng Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Second Hand Life Serye ng Poster ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.