Lucky Tiger Welcomes New Year Ang Paglalarawan by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Ang Paglalarawan by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2023

Lucky Tiger Welcomes New Year Ang Paglalarawan

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Ang Paglalarawan

Pinagsasama ng Lucky Tiger ang Bagong Taon ang mga zodiac sign sa tradisyonal na Chinese paper-cut na mga elemento, na ginagawang mukhang nakatingin sa labas mula sa frame ng bintana, habang ang mga mapalad na hayop ay gumulong ng mga gintong barya sa labas, na parang nagdadala ng kayamanan. Ang pangkalahatang paggamit ng mga kulay ng tagsibol, pag-abandona sa tradisyonal na pulang kulay, at pagdaragdag ng maraming bulaklak at halaman, dahil ang pagbigkas ng mga bulaklak at kapalaran ay magkatulad (sa mga lugar na nagsasalita ng Tsino), tila ang taong ito ay may suwerte para sa swerte.

The Recognition

About the A' Design Award na Bakal

Ang Lucky Tiger Welcomes New Year Ang Paglalarawan ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Lucky Tiger Welcomes New Year Ang Paglalarawan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Lucky Tiger Welcomes New Year Ang Paglalarawan ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.