It Is In Your Genes Ang Dinamikong Pagkakakilanlan by Bianka Foldi and Robert Valoczi

It Is In Your Genes Ang Dinamikong Pagkakakilanlan by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2023

It Is In Your Genes Ang Dinamikong Pagkakakilanlan

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award na Bronse Winner in Grapika Category

11,743
Verified Award Winner
Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Ang Dinamikong Pagkakakilanlan

Ang pagkakakilanlan ng tatak na ito ay nilikha para sa isang serbisyo ng genotyping, kung saan maaaring matukoy ang predisposisyon sa mga posibleng genetic na sakit. Tulad ng istraktura ng DNA, ang konsepto ng disenyo ay binuo din sa isang sistema ng mga code, lalo na ang mga Morse code na espesyal na idinisenyo na kumakatawan sa mga titik ng alpabeto. Ang anumang salita ay maaaring mailarawan sa ganitong paraan, na ginagawang isang dynamic na pagkakakilanlan ang isang static na logo. Ang logo, na siyang pangalan ng Kliyente na isinulat ng mga code, ay kumukuha ng double-helical na istrakturang hugis ng DNA. Ito ay kung paano ipinapakita ang negosyo ng Kliyente sa parehong konsepto at biswal sa pagkakakilanlan.

The Recognition

About the A' Design Award na Bronse

Ang It Is In Your Genes Ang Dinamikong Pagkakakilanlan ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang It Is In Your Genes Ang Dinamikong Pagkakakilanlan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang It Is In Your Genes Ang Dinamikong Pagkakakilanlan ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon