A Inc Corporate Identity by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bakal in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BakalGrapika· 2023

A Inc Corporate Identity

by Yu Morisawa

Client: A Inc

A' Design Award na Bakal Winner in Grapika Category

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Verified Award Winner

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Colors

The Design

About A Inc Corporate Identity

Ang A Inc ay isang programa ng corporate identity na nilikha para sa isang kompanyang nakabase sa Tokyo. Ang pagkakakilanlan ay binuo sa paligid ng iisang letrang A na hinubog mula sa makukulay na guhit. Kumakatawan ang mga guhit sa lakas at potensyal ng bawat taong kabahagi sa kompanya. Ipinapakita ng magkakapatong na guhit kung paano hinuhubog ang kompanya sa pamamagitan ng iba't ibang kagustuhan. Ang pagkakakilanlan ay inilalapat sa mga business card at sobre, at bawat tao ay maaaring pumili ng kanyang paboritong kulay. Ang mga kulay ng sobre ay maaaring itugma sa mga tatanggap. Ang logo ay pinatingkad sa pamamagitan ng embossing upang mapanatiling banayad ang matitingkad na kulay.

The Recognition

About the A' Design Award na Bakal

Ang A Inc Corporate Identity ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang A Inc Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang A Inc Corporate Identity ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto