Wonderland Fruit Ilustrasyon para sa Packaging by Chia-Liang Lin

Wonderland Fruit Ilustrasyon para sa Packaging by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

BronseGrapika· 2023

Wonderland Fruit Ilustrasyon para sa Packaging

by Chia-Liang Lin

Client: Huzhou University

A' Design Award na Bronse Winner in Grapika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustrasyon para sa Packaging

Ang Wonderland Fruit ay isang serye ng mga ilustrasyon para sa packaging na ginawa para sa mga produktong prutas. Ginamit sa mga ilustrasyon ang tradisyonal na elemento ng sining Tsino, tulad ng mga pavilion, tagak, at mapalad na ulap, upang magmungkahi ng isang wonderland na kapaligiran. Sinusunod ng tono ng kulay ang kulay ng bawat prutas, upang magtugma ang ilustrasyon at produkto sa biswal na epekto at estilo. Ginamit ang malambot na mga kulay upang pagsamahin ang tradisyonal at kontemporaryong biswal na estilo. Ang serye ay ginawa gamit ang Adobe Photoshop at Illustrator, at ang bawat sheet ay may sukat na 297 by 420 milimetro.

The Recognition

About the A' Design Award na Bronse

Ang Wonderland Fruit Ilustrasyon para sa Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wonderland Fruit Ilustrasyon para sa Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wonderland Fruit Ilustrasyon para sa Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU