The Dark Side of the Moon Ang Love Letter ni Maria-Luisa Uth

Ang disenyo na The Dark Side of the Moon Ang Love Letter ni Maria-Luisa Uth ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2023

The Dark Side of the Moon Ang Love Letter

ni Maria-Luisa Uth

Kliyente: Fortuna Design Studio

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa The Dark Side of the Moon Ang Love Letter

Ang Dark Side of the Moon ay isang love letter na nagsasaad ng tradisyonal na Chinese love story. Ipinagdiriwang ng proyektong ito ang magandang lumang disenyo ng pag-print na may pagtuon sa uri, mga guhit, graphic na disenyo at mga materyales. Bumukas ang pakete ng liham at nakita ang madilim na bahagi ng buwan. Ang liham ay nakatiklop na parang pocket purse, isang paraan ng pagtiklop mula sa Japan na nagtungo sa Europa noong ika-18 siglo at naging tanyag bilang paraan ng pagtitiklop ng sulat ng pag-ibig. Ang ginamit na papel, na maaaring tiklupin nang walang basag at kung saan ay translucent, ay nagbibigay-daan sa dalawang gilid ng titik na maghalo kapag nakadikit sa liwanag.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang The Dark Side of the Moon Ang Love Letter ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang The Dark Side of the Moon Ang Love Letter ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang The Dark Side of the Moon Ang Love Letter ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Mga Sukat at Packaging: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Mga Tag: graphic design, illustration, print, type design, package design
Teknolohiya sa Produksyon: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Hamon sa Disenyo: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Pananaliksik: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspirasyon: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Tagal ng Proyekto: started August in Hangzhou and finished November in Hangzhou
Daloy ng Operasyon: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Mga Credit ng Larawan: Qianli Ma, Maria-Luisa Uth