Old Town of Lijiang Serye ng Ilustrasyon by Ju Jijing

Old Town of Lijiang Serye ng Ilustrasyon by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2023

Old Town of Lijiang Serye ng Ilustrasyon

by Ju Jijing

Client: Northeastern University of China

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner
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Colors

The Design

About Old Town of Lijiang Serye ng Ilustrasyon

Ang Old Town of Lijiang ay isang serye ng mga ilustrasyon na nilikha upang ipakita at pangalagaan ang kultura ng isang sinaunang bayan sa Tsina. Ipinapakita ng mga ilustrasyon ang mga elemento ng pamanang kultural, mga lokal na tanawin, at mga patong-patong na kulay sa isang pambansang istilo. Ang bawat imahe ay iginuhit gamit ang vector design software sa sukat na 800 x 800 milimetro at inilimbag gamit ang mataas na kalidad na teknolohiya sa pag-iimprenta. Ibinabahagi ng serye ang natural at pantaong pamana ng Lijiang sa isang biswal na wika na angkop sa modernong panlasa. Layunin nito na itaas ang kamalayan ng publiko sa tradisyonal na kultura ng mga nayon at sa pangangalaga nito.

The Recognition

About the A' Design Award na Pilak

Ang Old Town of Lijiang Serye ng Ilustrasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Old Town of Lijiang Serye ng Ilustrasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Old Town of Lijiang Serye ng Ilustrasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022