Animated Koopmans Logo Korporatibong Pagkakakilanlan by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award na Pilak in Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon Competition Category.

PilakGrapika· 2023

Animated Koopmans Logo Korporatibong Pagkakakilanlan

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award na Pilak Winner in Grapika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Korporatibong Pagkakakilanlan

Hiningi ni Koopmans kay Rebrandt na mas malinaw na ipahayag ang lawak ng kanilang saklaw. Ang terminong "print shop" ay hindi na kumakatawan sa kanilang ginagawa. Ang bagong pagkakakilanlan na ito ay hindi lamang isang kaakit-akit na wikang pang-disenyo kundi isang estratehikong instrumento rin sa marketing na nagpapahayag ng malawak na hanay ng produktong maaari nilang ialok. Nais ni Ruud Winder, punong designer ng Rebrandt, na maipakita sa mga disenyo ang dinamikong pag-uugali sa paggawa ng organisasyon. Ang kilos ay kumakabaliktad sa inaasahang katigilan ng isang kumpanya sa pag-imprenta, at eksakto ang lawak na iyon ang dapat bigyang-diin.

The Recognition

About the A' Design Award na Pilak

Ang Animated Koopmans Logo Korporatibong Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Animated Koopmans Logo Korporatibong Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Animated Koopmans Logo Korporatibong Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022