Lay's x Stranger Things Pagbabalot ng Pagkain by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award na Bronse in Limitadong Edisyon at Pasadyang Disenyo Competition Category.
BronseLimitadong Edisyon· 2023
Lay's x Stranger Things Pagbabalot ng Pagkain
by PepsiCo Design and Innovation
A' Design Award na Bronse Winner in Limitadong Edisyon Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Pagbabalot ng Pagkain
Ang Lay's x Stranger Things ay isang limitadong edisyon ng disenyo ng pagbabalot ng pagkain na ginawa para sa isang produktong potato chips. Gumagamit ang pack ng itim na background na may pulang concentric circles na sumasabog mula sa logo ng Lay's, kapalit ng karaniwang matingkad na dilaw. Ipinapakita ang isang nilalang mula sa serye na nakanganga ang bibig, at may mga kuko na tila humahawak sa pack. Nakalagay ang logo ng Stranger Things nang patiwarik sa ilalim, alinsunod sa tema ng palabas. Isang nag-aapoy na sili at isang chip ang nagpapahiwatig ng lasang Flamin' Hot. Ipinagbili ang pack sa mga piling tindahan sa Thailand.
The Recognition
About the A' Design Award na Bronse
Ang Lay's x Stranger Things Pagbabalot ng Pagkain ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Lay's x Stranger Things Pagbabalot ng Pagkain ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Lay's x Stranger Things Pagbabalot ng Pagkain ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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